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Brian's TIP OF THE WEEK

Why are you calling cold strangers to recruit them?

Remember, what is your end game? Network marketing is not about you selling products by yourself, and it's also not about you personally recruiting people to do it either. Network marketing is about creating a network of distribution whereby you have an army of people using word of mouth with those they have influence over to sell products/services. So the best use of your time is to seek new marketers to join your team AND to network THROUGH them to their contacts, and in doing so find more marketers to lead you to more and more people... who are all becoming and signing up more customers.

So how does this relate to calling leads. When I recruit someone, I don't care about the fact I got a new person on the team. I care most that they quickly lead me to people they know so we can increase our network of distribution. I want to stay in the warm market of friends leading to friends. I will call leads to start more chain reactions like that. I do cold market to find additional new warm markets. I don't recruit a lead to immediately teach them to call leads.

Who do I introduce this lead-calling concept to?

Full time reps who tell me they have idle time when their team isn't using them for help AND they have already circled back through their own warm market list several times lately, or
Reps who have hit a brick wall and are about to quit because they tell me they have nobody left to approach. This new angle usually saves the day for these people. Can you imagine is you could revive even just 10% of those on your team who drifted away because they felt this way? Call those people now and share this welcome new idea!

Remember, lots of leads are people with little ambition. That's basically life. We cannot change people. Not everyone cares about getting ahead, and most only want to trade their time for a small paycheck. We are looking for the few who get it, want a better life, and are willing to work differently for it. It's easy to call 20 leads in a row to find a bunch of unmotivated people, and get discouraged. We can get this same result calling 20 of our friends too! There are four Aces in a deck of cards, so look for those and discard the rest. This is a sorting game, so don't fret over cards that aren't worth your time.

Brian Carruthers

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